About uglyGTM

uglyGTM is a home for go-to-market plays that aren't traditionally "beautiful".

Too often "beautiful" in GTM is the booth with the on-brand banner. The website that says "we help generate more revenue." The billboard with the CEO-approved tagline sitting right in the middle. The outbound email that plays it safe but looks like the 100 other emails sitting in the inbox.

uglyGTM is not here for the "beautiful" GTM plays. We want the stuff that stands out that's scrappy and unconventional. Nobody goes home after an event and talks about the perfectly run product demo. Nobody talks about the cold email offering to "solve their business needs". They talk about the thing that stood out.

It's just a job and GTM can be boring... so have some fun with it 🦆