A supercar track day to earn a meeting
What's the play
A senior buyer at one of our client's target accounts was a real motorsport guy — not "liked a car post once," but a sustained passion we verified across two independent sources. So instead of another cold email or a steak dinner he'd never accept from a stranger, we built him a day at a local track behind the wheel of a Ferrari, Lamborghini, and Porsche. The ask was simple: a 20-minute conversation in exchange for a real day built around something he actually loves. We research genuine off-work signal per buyer, then design a locally-sourced experience around it. We call it signal-based experiences, this is one example.
What was the alternative?
Another ignored cold email, or a generic exec dinner he'd politely decline from a vendor he's never met.
Results / what moved
53%
blended open rates
37%
lead to meeting rate
$1M
avg pipeline
In this particular play, we got the meeting. That's all that counts.
Cost breakdown
~$500
Time to pull off
About 2 weeks
Would you run it again?
Yeah — but the supercar isn't the point. It's about matching the signal the experience.
Notes
Learn more: https://www.linkedin.com/company/get-howdy
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