Collectable panini cards of your whole industry

What's the play

Print a real collectible card set of your industry, mixing famous names with the exact people and companies you work with. Standout made 100 Panini style cards of the tech scene, slipping in cards for the talent and hiring companies on its platform, then scattered them around the city to collect and trade.

What was the alternative?

A LinkedIn post listing the cool people in your space that scrolls by and dies.

Results / what moved

Standout printed 100 collectible Panini style cards of tech: 70 iconic startup faces, 10 of its own represented talent, 10 companies hiring through it, 10 YC batchmates, and 5 ultra rare secret cards, then dropped them at SF spots like Founders Inc and Corgi Cafe. Being on a card made people want to find, share, and trade them.

Cost breakdown

Designing and printing a card set

Time to pull off

A few weeks to design, print, and distribute

Steps

1. 1

   Build a full card set

   Design a collectible set of your industry, mostly recognizable famous names so people want the whole thing.

2. 2

   Slip in your clients

   Add cards for the people and companies you work with, so being included feels like status.

3. 3

   Add rare cards to chase

   Hide a few ultra rare secret cards so people hunt, trade, and talk about them.

4. 4

   Scatter them where your scene is

   Drop packs at the cafes, hubs, and events your people already frequent, and hand someone their own card.

Notes

Put your actual clients on cards next to the famous names, so being included feels like status. Hide a few ultra rare cards to make people hunt and trade. Drop them where your scene already hangs out, and hand someone a card of themselves to start a conversation.

Receipts

Alexis Aftalion's LinkedIn post