Custom Guess Who Game

What's the play

Take the real Guess Who board game and reprint the character cards with the faces of the top voices in your industry. Mail it to those same people with a note asking who deserves a spot on the next board. They open the box, see themselves, and post it.

What was the alternative?

A branded swag box with a mug and stickers like every other vendor.

Results / what moved

Juicebox got well known recruiting voices posting the custom game to their own audiences for free, turning a physical mailer into organic reach across the recruiting world.

Cost breakdown

Custom printed Guess Who games plus shipping

Steps

1. 1

   Pick faces people know

   List the most visible voices in your space, the ones with an audience who love being recognized.

2. 2

   Reprint the real game

   Use an actual Guess Who set and swap the character cards for those real faces so it lands as a gift.

3. 3

   Mail it with a playful ask

   Include the line 'who deserves a spot on the next board' so the game doubles as a conversation starter.

4. 4

   Let recipients do the reach

   The people who open it will post themselves in the box. That share is the entire return.

Notes

Pick recipients who love being seen and will post, since the whole return is them sharing it. Use the real game, not a knockoff, so it feels like a gift instead of an ad. Keep the ask playful: who deserves a spot on the next board.