Custom ping pong tables

What's the play

Skip the cold email and just show up. Carry a ping pong table into your target companies unannounced, set it up, and let it open the conversation. You cannot spam-filter a person standing there with a table under their arm, and it stays in their office forever.

What was the alternative?

A cold email or LinkedIn message that lands in spam and gets ignored.

Results / what moved

Standout hand delivered 20 ping pong tables to hot Paris startups like Photoroom, Joko, and Dust by showing up unannounced, table under the arm. The reaction was always 'we've never seen anything like this,' and at Dust they ended up playing a match before an offsite. It opened relationships with top companies in two weeks to crack the French market.

Cost breakdown

A ping pong table per target company

Time to pull off

They opened a whole market in two weeks

Steps

1. 1

   Pick a gift that stays

   Choose something big and permanent, like a ping pong table, that lives in their office forever.

2. 2

   Skip the cold outreach

   No email, no LinkedIn message that ends in spam. Plan to just show up.

3. 3

   Show up unannounced

   Carry it in, table under your arm, to the companies you most want a relationship with.

4. 4

   Play, do not pitch

   Let it start a conversation or even a match, and build the relationship instead of selling on the spot.

Notes

Deliver it in person and unannounced, since the surprise of a human with a table is the whole point. Pick a gift that stays in the office forever so your brand lives there long after. Use it to open relationships, not to pitch on the spot.

Receipts

Alexis Aftalion's LinkedIn post