Hand-Deliver Custom Pre-Workout to Local Startups

What's the play

Make a batch of your own branded pre-workout, then walk it into local startups by hand instead of emailing. Yash Dulla's team hit 50+ SF startups with tubs of 'Ergo Energy' and about half booked a demo, with no emails or sequences.

What was the alternative?

A cold email sequence to the same startups that nobody opens.

Results / what moved

Yash Dulla's team made 500 tubs of a custom branded pre-workout called 'Ergo Energy' and hand-delivered it to more than 50 SF startups. About half booked a demo, with no emails, sequences, or automation.

Cost breakdown

A run of custom pre-workout tubs from a private label manufacturer

Time to pull off

A few days of deliveries

Steps

1. 1

   Make a useful branded item

   Produce something genuinely handy and on theme, like a custom pre-workout for busy teams.

2. 2

   Pick a dense local cluster

   Target a tight geography full of your ICP, like SF startups.

3. 3

   Deliver it by hand

   Walk in and hand it over so you get a real moment, no shipping, no email.

4. 4

   Ask for the demo there

   Use the in person goodwill to book the meeting on the spot.

Notes

Make the item genuinely useful and on theme, energy for busy startup teams. Deliver it in person so you get a face to face moment, not a package on a doorstep. It only scales to a dense local cluster of targets.

Receipts

Yash's LinkedIn Post