Let a Bunny Pick Your Sponsored Tattoo

What's the play

Pay an absurdist creator to run a ridiculous real world stunt where your product is the quiet hero. A bunny picking a tattoo from 55 crowdsourced designs pulls people in, and the fact that every design was made in your app is the payoff, not the pitch.

What was the alternative?

A polished product demo ad that people scroll straight past.

Results / what moved

Anthony Po hung 55 posters across Brooklyn, crowdsourced hundreds of tattoo designs, narrowed them with a giant wheel, threw an event where fans picked design t shirts and got carrots, and let a bunny named Guava make the final call, all to show off art made in Adobe Photoshop on mobile.

Cost breakdown

A paid creator partnership plus posters, printing, and an event

Time to pull off

About 3 months to put together

Steps

1. 1

   Find an absurdist creator

   Pick someone known for elaborate, ridiculous stunts, not a polished product reviewer.

2. 2

   Let the bit lead

   Build the whole thing around a genuinely silly premise, like a bunny choosing a tattoo.

3. 3

   Make every step filmable

   Posters, a giant wheel, an event, a bunny, a tattoo.

4. 4

   Hide the product in plain sight

   Let your tool be the reason the whole thing was possible, revealed at the end rather than pitched.

Notes

Let the creator's absurd idea lead and keep your product in the background, since the reach dies the moment it feels like an ad. Build in physical, filmable moments, the posters, the wheel, the bunny, so every step is its own clip. Tie the product in naturally, the tattoo art only exists because of the tool.