Send a Cake, Book the Meeting

What's the play

Replace cold emails with a custom cake hand-delivered to your prospect's desk. Daymaker prints your pitch on top, coordinates a local bakery near the recipient, and handles delivery. The prospect gets something they can't delete, ignore, or throw in a spam folder.

What was the alternative?

Cold email sequences and cold calls that get ignored or filtered before anyone reads them.

Results / what moved

Daymaker grew from $10k to $130k in monthly revenue in roughly six weeks running this play. 35% of campaigns they ran resulted in meetings booked. Their homepage reports a 30% same-day reply rate, compared to roughly 0.1% for cold email.

Cost breakdown

$99 per cake for the VC-focused product; $25-60 per order in delivery and bakery costs on standard campaigns, plus Daymaker platform fees.

Time to pull off

1-2 days per campaign

Would you run it again?

Yes. Daymaker built a $150k ARR business in five months almost entirely on this play. William Lindholm booked 17 meetings in a single day using it, including one with KPMG.

Steps

1. 1

   Build your target list

   Pick high-value accounts where a $99-160 cost per touch makes sense. Tighten the list before you send anything. This is not a volume play.

2. 2

   Add prospects to Daymaker

   Upload your list manually or sync from your CRM at daymaker.com. Include the prospect's name, company, and office address.

3. 3

   Daymaker finds local bakeries

   The platform automatically identifies bakeries near each prospect's office and surfaces options for you to choose from.

4. 4

   Pick your cake and write your message

   Choose the cake style and write the message or upload the pitch you want printed on top. Keep it short and specific to the recipient.

5. 5

   Daymaker handles delivery

   The cake gets hand-delivered to the prospect's desk or lobby. You get notified when it lands.

6. 6

   Follow up fast

   Send a short follow-up email or LinkedIn message the same day the cake is delivered. Reference the cake. Keep it one sentence. Ask for 15 minutes.

Notes

The cake needs a real message on it, not just a logo. Daymaker prints a screenshot of your pitch deck or a custom message on the cake topper. Works best for high-value accounts where the cost per meeting is already high. You are paying $99+ per touch, so qualify your list tightly before sending. Delivery coverage depends on local bakery availability near your prospect.

Tools & resources used

Daymaker