Send sold out masters swag

What's the play

When you are at an event where people line up for hours for the merch, buy a pile of it, then send it only to the prospects who genuinely love that thing. Clay grabbed $3,000 of Masters swag, used signals to find the real golf fans at target accounts, inferred their office addresses, and timed a follow up to the moment UPS marked it delivered.

What was the alternative?

A generic gift card blast to your whole target list.

Results / what moved

Clay spent $5,280 total to send 114 custom Masters swag packages with handwritten notes to golf loving prospects at Tier 1 accounts. 110 landed, and it booked dozens of meetings with C-suite GTM leaders, tracking toward roughly a 40x pipeline to spend return. One reply: 'I'd be an a-hole if I didn't at least take a meeting.'

Cost breakdown

About $5,280 all in, gifts plus shipping

Time to pull off

Idea to in-flight in a few days

Would you run it again?

Yes. Clay called it a quick, clean ABM campaign that delighted prospects and drove outsized pipeline.

Steps

1. 1

   Grab scarce, coveted swag

   When you are somewhere people line up for the merch, buy a pile of it while you can.

2. 2

   Target only true fans

   Use signals to find prospects with a real connection to it, like a college golfer or a golf-and-SaaS post.

3. 3

   Infer the address, do not ask

   Figure out their office from company HQ and LinkedIn so you never spoil the surprise.

4. 4

   Strike on delivery

   Wire up the shipping API so your follow up fires the moment the package is marked delivered.

Notes

Only send it to people with a real, verifiable connection to the thing, a college golfer, a scratch golfer parent, a post about golf and B2B. Infer office addresses instead of asking, so you never spoil the surprise. Trigger your follow up the moment the package is marked delivered, not before.

Receipts

Varun Anand's LinkedIn post