Turn Your Retired Billboards Into Duffel Bags

What's the play

When your out of home campaign wraps, don't send them to the dump. Cut it up into merch. PostHog turned the billboard vinyl that covered San Francisco into a sick merch drop of duffel bags, so every bag carries a random chunk of the campaign.

What was the alternative?

Throwing the vinyl away and ordering a fresh batch of generic tote bags.

Results / what moved

PostHog stretched its vinyl across San Francisco billboards and bus stops for a few weeks, then upcycled the retired material into duffel bags sold on its merch store. Every bag is unique, cut from a different part of the print. One lucky person is gonna get a James Hawkins face bag

Receipts

PostHog retired billboard duffelCleo's LinkedIn post